Brazilian Internet service provider iG, one of the country’s largest ISPs with more than 11 million subscribers, wanted to update their existing blogging setup (with 300,000 users already!) and set themselves up for massive expansion… so they talked to Incsub and we made it happen.

Blig frontpage 1

The front page of the site has got it all going on with plenty of ad integration, log in, blog creation and complete integration with existing iG products like their search, portal bar and so on.

Blig frontpage 2

Lower down the page there are global tags, featured blogs, latest posts, more ads and plenty of action. Oh, and in case you hadn’t noticed it’s all in Portuguese so we had to get it absolutely right when it came to accents and translation.

blog themes

A particular feature of this project was ther themes. As well as a raneg of customizable features, Incsub created over 40 themes for the site - each unique, each with customizable backgrounds, headers and sidebars and each catering to a particular Brazilian passion, rangoing from football to manga, travel and shopping.