David Squires coined the phrase 'incorporated subversion' to describe how good design should be volatile design i.e design which changes with contextual use.

James Farmer renamed his Radio Weblog 'Incorporated Subversion' and in 2007 Incsub, the company, was born.

Image of Incsub CEO James Farmer

JAMES FARMER

Designed by Incsub

These days we operate the leading WordPress companies WPMU DEV, CampusPress and Edublogs, into which we pour our hearts, souls and design for subversive use.