Growth Analyst

The Growth Analyst role at Incsub is a hybrid role that involves data analysis, strategy & planning, and project management. You’ll need to synthesize trends and insights through the data we capture and propose actionable strategies that help us reach business goals.

You’ll be expected to collaborate closely with the Growth Team and key stakeholders across the company. Deliverables will include data reporting with recommendations, setting up new tracking, and driving execution on your strategic recommendations through project management.

Having past experience with tools such as Google Analytics, MixPanel, Google Search Console, Hotjar, etc., is definitely an advantage for candidates, but NOT a requirement.

We’ll provide training for the tools you will use, but you need to possess a passion for innovative analysis, attention to detail, data accuracy, and a data-driven approach to problem-solving. i.e. spending hours manipulating raw data sets to find key insights that will help solve business problems shouldn’t sound boring.

The application task provides an example of the type of project that will get assigned to you in the role.

RESPONSIBILITIES

  • Gather and analyze data for growth-related projects, using tools such as MixPanel, Google Analytics, User Testing, Surveys, Hotjar, and more
  • Effectively present and communicate analysis to key stakeholders to drive business decisions
  • Spec growth project requirements and success metrics (with assistance from Growth Team)
  • Work closely with designers and developers to drive growth projects
  • Attend weekly Growth Team meetings
  • Liaise with leadership regarding business goals
  • Monitor, optimize, and report on marketing and growth metrics. Make recommendations based on analysis and experiment findings
  • Facilitate and review user testing (write tasks and review recordings)
  • Work with product managers and marketing to assist with analytics needs and quantifying the impact of existing features, future product changes, and marketing campaigns

SKILLS

  • Data analysis (again, don’t stress if you haven’t used the tools mentioned, we’ll provide training, but you need to be interested in data analysis)
  • Strong analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion
  • Capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Great written communication is required
  • Strong verbal communication is an advantage
  • Empathetic (able to put yourself in the visitor or users shoes)
  • Organized when it comes to managing time and tasks

THE TASK

Opportunity: 90% of our active members don’t have any active hosted sites with us.

Members using our hosting are less likely to cancel and more likely to spend more with us.

Task: Investigate why the majority of our members aren’t using our hosting and propose solutions

  1. Research & Analysis. Dig through the provided data, test out hosting UX on staging if you like, and any other research you feel is relevant.
  2. Summarize key insights
  3. Provide 3 recommendations based on findings
  4. Make sure all of the above is included in your Task Template

TASK RESOURCES

Application Task Template – download or open with gdocs straight from drive

Data CSV – Make your own copy via File > Make a copy

WPMU DEV Staging – Staging version of WPMU DEV, so you can signup and test out the hosting UX as a regular user

Instructions for using staging:

  • Login with your @incsub.com email account
  • Choose the “production” branch: https://www.screencast.com/t/bOikk3K8sv4X
  • Use 4242 4242 4242 4242 stripe test card for any paid signups
  • **when finished, make sure you delete any hosted sites you create
  • **if you have any issues using staging then DM Savo

WHAT SHOULD I DO NOW?

Once completed, send your task over to jobs@incsub.com and the team will get back in contact.

Good luck!